What customers needed
The useful questions had to come first.
Customers need current opening information, confidence in the nursery, clear seasonal details and a simple route into products and visits without having to decode the business first.
All workStory 01
Commerce, content and ongoing care
Cedarcroft Nurseries
A long-running partnership supporting a seasonal nursery business, its public website and online customer journey.
Where the story begins
First, understand the business behind the screen.
Cedarcroft Nurseries serves local customers throughout the year and becomes a busy Christmas-tree destination during a short, important seasonal window.
The website challenge
A design only works when the buying journey works.
Cedarcroft needs one website to support year-round nursery services and a highly seasonal Christmas-tree operation, while remaining manageable as products and opening information change.
My approach
Build around the business, then keep listening.
I maintain the WordPress and WooCommerce foundation, make ongoing content and commerce changes, and provide direct technical support when the business needs it.
The relationship today
Launch was a milestone—not the end of the job.
The site remains an active part of the business. I maintain its WordPress and WooCommerce foundation, help publish changing seasonal information and solve the surrounding technical jobs as they appear.
Next project
Self Storage North Cornwall